Marketing Yourself for Free #2

Another fantastic guest post by Kayla Marie…

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Let’s get you a completely free website for promoting your stuff and your personal brand. Unlike what you may have thought, it doesn’t have to cost money. Don’t get me wrong, there are obvious reasons to buy a personal domain. For instance, if you are wanting to sell anything on your website or make a little money off of ads, then free blog platforms aren’t for you because some don’t allow it and they don’t function well for it.

However, if your website dream is to simply market your writing, your personal brand, connect with readers, or advertise things you’re already selling on Amazon, Etsy, Ebay, or in stores, then you don’t need a paid website.

If you do want to sell or advertise things to gain some affiliate income, then you’ll want to set yourself up on a paid platform, which you can read how to do here (and honestly, it’s really affordable)

The one great and convenient thing about setting up a free website is that you can always move it later to a paid platform in the future. For now, and for the purposes of free marketing, let’s get you started on a free website.

By the end of this, you’ll have a free website to link to your free Facebook and automatically turn your writing into Facebook posts. No extra steps are involved. You’ll simply write something on your new and free website, then as soon as you hit publish, it will automatically get shared with your audience through any other social media accounts you have. Here’s an example:

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Ready to get started?

Step 1 – Create your unique website name

Creating a website name is the first step and it is probably the hardest for a lot of beginners. Having a catchy and memorable website name is one of the keys to success. It’s like having an easy to remember phone number. If there’s a way to make it memorable – do it!

If you need a little help coming up with a catchy and memorable website name, check out this tutorial with a free worksheet.

Once you’ve decided on a website name, have chosen your free WordPress plan, and set up your WordPress account, you’ll need to complete the final registration and login to your shiny new WordPress dashboard. The wordpress.com dashboard is the main page you’ll login to every time you want to tweak how your website looks, add pages to your website, change settings, and where you’ll go to post new blog content.

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Step 2 – Activate a theme

Once you login to your dashboard, the next step is activating your theme. Activating a theme for your new website can be tricky because there are so many great options out there, but they all look and feel a little different. You could fall into the trap of spending hours browsing through the free themes section just trying to pick one that feels right.

The best tip I can give for choosing a theme is – don’t spend too long doing it! Pick a free theme that looks and feels like the best match for you and is simple. Each theme is somewhat customizable and you can tweak it later, but don’t spend too much time on this at first.

There is a lot to figure out when you’re just beginning, so the best thing to do is take everything one step at a time, and right now, we just want to get everything set up so you can automate your self-promotion and marketing. Which leads me to the next step.

Create Theme

 

Step 3 – Link your Facebook (and other social media accounts) to your new website

Once you’ve created your free website and picked a good theme, you can now go to the ‘Configure’ section of your WordPress dashboard and connect your free Facebook page.

It’s as simple and as easy as hitting the connect button, but be careful! If you have a personal account and a Facebook page, there will be a pop-up asking you to select which one you want to connect. Make sure you connect your Facebook Page to your website and not your personal account. If you do have more social media accounts that you’d like to connect and automate, go for it in this same section of your WordPress dashboard.

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You’ve done it! Once you’ve connected your Facebook and any other social accounts, you can now easily write a blog post all about that thing you want people to read and learn about, and that will now automatically get shared to your Facebook page every time you hit publish!

Next time, we’ll talk about what to do, well, after you’ve hit publish, for free continuous marketing.

If you’re interested in learning more about how to set up your website and all the other elements of following your passions by creating an online brand, you can check out more on ivorymixcom here..

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If you can’t wait for the next installment, you can get to know Kayla on her other social media outlets…

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