Profit in Plain Sight

Author Anne C. Graham / Reviewed by Felita Daniels / 313 Pages (Hardback)

This non-fiction book is organized well. The graphic representation of some of the concepts reminded me of Stephen Covey’s work. Some can take in theories better visually. There are also action steps at the end of each chapter. This book wasn’t meant to just be read and put up on the shelf. It’s a game plan. There are also “Five Minutes, Five Questions” sections that help you to customize how the material relates to your unique organization and situations. I do believe many can benefit from reading and enacting some of these processes.

My only disappointment was in some of the longer sentences she uses at times. You may not mind these at all. She also capitalizes lots of phrases designating her concepts or business and accounting phrases. Yet there wasn’t a glossary defining them if you needed to refresh yourself when encountering them past the first usage. There was an index, so you could double back with this tool. Here is an example:

“Next I’ll share the innovative three-part Customer Profitability Diamond that reveals the significant profit opportunities already in your business and exposes the profit leaks that you need to close, without having to make the large investments in people or capital that typically drive growth at the expense of profits.”

I can make it through the whole sentence, but only if I take a deep breath first. The author also offers value-add resources at her website. So, if you are looking to improve your business or corporation, check out her Five Principled Paths to Passion, Profit, and Growth.

 Available Formats: eBook / Hardcover / Paperback / PDF

Genre: Business

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Find The Book:

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Book Description:

  1. 84% of business owners and CEOs surveyed score a C, D or F on the Return on People Benchmark – they can’t even give every employee a decent raise, let alone hire, invest in facilities, equipment or technology, or expand into new markets!
  2. 40% companies who increase their revenues in a given year will actually decrease their profits… and there’s a better way to increase both.
  3. 96% of companies will put their greater goals on hold this year with one simple phrase: We don’t have the budget for that.

Imagine if leaders were able to break free of their profit constraints, stop being victims of exchange rates and oil prices, and be in control of earning all the profit they need to fund the growth they want.

Savvy entrepreneurs would never start a new business without a Business Plan.  Experienced executives would never try to lead their business without a Strategic Plan. But almost every manager confesses that they don’t have a Profit Plan beyond their P&L, and that means that profit becomes the leftovers between disappointing revenues and higher-than-expected costs.

Profit in Plain Sight offers the Profit Plan that’s missing, with a step-by-step roadmap that enables these busy leaders to grasp the big picture, and to implement solutions in less time per week than they are spending on email per day.

Unlike many  business books, Profit in Plain Sight gives readers access to the “hows”, not just the “shoulds”, with downloadable training resources and action plans  at the end of every chapter, plus regular opportunities for the reader to reflect on how their thinking is changing and growing.

This book finally helps leaders who are passionate about their business have all the profit they need to fund the growth they want, with tough questions to start changing the conversations in everyday management meetings, with practical, actionable techniques that are quite different from conventional cost-cutting approaches or the all-too-dangerous “increase revenues at all costs” techniques.  Instead, Profit In Plain Sight offers take-it-to-the-bank results.

About The Author 

Anne C. Graham is on a mission to help 5 million business leaders and their teams double their profit per employee – or more in less than one year, in less time than they’re spending on email.  Drawing on over 25 years of deep profit and growth expertise from her “in the trenches” and executive experiences with Fortune 500 companies and smaller firms, she closes the all-too-frequent gap between the good intentions vs. year-end results.  The solution is the roadmap she wishes she’d had – a Profit Plan that transforms “we don’t have the budget for that!” into a “YES!” to funding every greater dream and goal for their business as they create prosperity for their company, their employees, their customers, and their communities.

As a best-selling author, international speaker, and accelerator, Anne inspires thousands of business leaders each year to Profit… On Purpose by moving past conventional thinking to discover Profit In Plain Sight.  Audiences and clients love Anne’s fun and interactive approach based on value to the customer, NOT accounting, and her ability to create profound AHA! Moments so that participants leave with a new perspective of their possibilities plus practical actions they can implement for immediate impact.  Anne is the Managing Director of the Legendary Value Institute, a popular faculty member in an award-winning MBA program, and a passionate boater on west coast of British Columbia.

You can visit Anne’s website at 
Contact Anne at:

Book Website Author Website

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Virtual Book Tour Event Page HERE



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4 Responses to Profit in Plain Sight

  1. Kathleen Anderson

    Thank you for hosting the tour. – Kathleen Anderson, PUYB Tour Coord.

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